No matter what the Strategy, Execution is what matters

We engaged Monika Holland in May 2023 as our PLG specialist to design and implement a go-to-market strategy from the ground up. At the time, we were a different company with a different product and target audience, and Monika led a comprehensive commercial restructuring.

Monika immediately took charge, working closely with Product, Sales, Marketing, and Customer Success teams to drive the critical changes needed. Over the past year, her cross-functional leadership has transformed our company into one with a hybrid PLG strategy, complete with new teams, a re-imagined product, and processes for acquiring users without sales intervention. Monika is currently leading key initiatives, including converting freemium users into paying customers and establishing seamless processes to support this. Her versatility in strategic planning and project management ensures successful execution, particularly in SaaS and PLG.

Professionally, Monika is reliable, engaged, and adds value across all areas, even in dynamic environments.

Monika is an invaluable support to our organisation at both the strategic and tactical levels as we grow our SaaS startup.

Her advice and support have helped our team to manage the end to end sales process in a critical stage of our journey.

Highly recommended!

Monika has been a great addition to the Scriptix commercial team. As Head of Sales she has brought valuable expertise to the table as well as great enthusiasm on a daily basis.

Monika helped us get our sales process on track, identify our ICP's and organize the right introductions.

We have been very happy to work with and learn from Monika throughout the collaboration and are looking forward to continue doing so.

I needed help with troubleshooting and improving our sales process and strategy for achieving a clear revenue goal this year. It is critical for my company growth. I was referred to Monika within my network of business consultants for startups.

From the very first conversation I understood she was the right person to help me achieve the goals I had in mind. She not only helped me and my team to refine the sales playbook, our ICP, value proposition, KPIs, she was able to energize and motivate the entire sales team.

We are already seeing tangeable results! I highly recommend Monika's service, she is very knowledgeable and professional. We are looking forward to working with Monika again in the future.

Monika is a great coach and mentor. Working with her, we were able transform our business concept, market segmentation, sales strategy along with our value proposition.

She understood our business objective and communicated clearly that everything made absolute sense to our bottom line.

It is always a pleasure working with Monika.

If you want to design and accelerate the impeccable sales process in your team. If you want your team to master AI sales tools saving you time and money. If you want your sales people to be focused on SALES rather than pre-sales and after-sales.

Monika is the person to go to.

Within 30 days with her guidance we've designed pre-sales process for generating leads on LinkedIn. Without any doubts, today I recommend Monika to my clients as well.

Monika is thee consummate and focused senior business professional as chief revenue officer, chief commercial officer or VP sales management and certainly a strong and capable strategic leader.

More than that, Monika is multilingual, giving her professional approach an even greater edge, when it comes to transcending the borders of Europe.

Aside from Monika's skill set, leadership and talents, Monika is very passionate about her work, loves to travel to meet clients and thrives on the challenges of doing business in Europe and indeed beyond. I would not hesitate to recommend Monika for any senior role within the travel, leisure and hospitality industry.

Monika is an extremely articulate and driven sales professional. Monika's international experience and ability to collaborate with colleagues and customers from different cultures around the globe, make her an asset to any business.

Cold calling and driving new opportunities come naturally to Monika and she clearly enjoys all aspects of the new business process. This drive and resilience with a splash of charm is a delicate balance but one that Monika achieves with ease.

Monika is a pleasure to work with, she understands the hospitality and technology landscape and will navigate any challenge with enthusiasm and tenacity.

Monika and I worked together for around a year and a half, both as external/part-time consultants. I was in charge of marketing, while Monika headed both sales and the PLG (Product Led Growth) initiative.

The company was a B2B software startup, developing a data integration platform used by developers and architects. It was clear early on that Monika knew what she was doing; she had been around the block. Not everybody has the stomach, mindset, and discipline to work with startups. Monika brought insights, rigor, perspective, candidness, and a wealth of up-to-date know-how. Whether the topic was on a strategic level, like discussing go-to-market strategy, or on an operational basis, like developing outbound sequences, Monika was always able to zoom in or out and deliver what was needed.

Later, when she focused solely on the PLG motion, it became even more apparent that she is a doer who knows what she's doing. Monika, it was a pleasure working with you; I would repeat the experience in a heartbeat.

If you're reading this and wondering whether you should hire Monika, wonder no more. You should.